telemarketing tel‧e‧mar‧ket‧ing [ˌteliˈmɑːktɪŋ ǁ -ˈmɑːr-] noun [uncountable] MARKETING
the practice of telephoning people in order to sell things:

• The software will be used in growing applications such as telemarketing and customer service.

selling goods or services by telephone to people who call a number given in an advertisement etc

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telemarketing UK US /ˈtelɪˌmɑːkɪtɪŋ/ noun [U] (also telephone selling, UK also telesales)
COMMERCE, MARKETING the activity of selling a product or service by phone: »

Last year, the firm spent almost 60% of its revenue on telemarketing and direct mail.


a telemarketing company/firm

telemarketing fraud/scams »

People who believe they are victims of telemarketing fraud should call our Consumer Protection Division.


We are experts in teaching effective techniques for successful telephone selling.


She works in telesales.

See also INBOUND TELEMARKETING(Cf. ↑inbound telemarketing), OUTBOUND TELEMARKETING(Cf. ↑outbound telemarketing)

Financial and business terms. 2012.

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Look at other dictionaries:

  • Telemarketing — is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.… …   Wikipedia

  • Telemarketing — Télémarketing La télémercatique (ou telemarketing en anglais, TMK en abrégé) est traditionnellement considérée comme une branche du marketing direct (dit opérationnel), dans laquelle un vendeur prospecte des clients pour leur vendre des produits… …   Wikipédia en Français

  • télémarketing — ● télémarketing nom masculin Utilisation des moyens de télécommunication au service du marketing. ● télémarketing (synonymes) nom masculin Utilisation des moyens de télécommunication au service du marketing. Synonymes : télémercatique …   Encyclopédie Universelle

  • telemarketing — TELEMÁRKETING s. n. folosire a mijloacelor de telecomunicaţie în serviciile de marketing. (< fr. télémarketing) Trimis de raduborza, 13.11.2008. Sursa: MDN …   Dicționar Român

  • telemarketing — elemarketing n. the use of the telephone as an interactive medium for promotion; calling potential customers by telephone for the purpose of selling something; applied especially to calls made to persons who have not previously contacted the… …   The Collaborative International Dictionary of English

  • telemarketing — (n.) 1970, from tele(phone) + marketing. Related: Telemarketer (1984) …   Etymology dictionary

  • telemarketing — s. m. Conjunto de atividades de marketing feitas por telefone ou por outros meios de comunicação à distância. • Plural: telemarketings.   ‣ Etimologia: palavra inglesa …   Dicionário da Língua Portuguesa

  • telemarketing — ☆ telemarketing [tel΄ə mär′kət iŋ ] n. the practice of using the telephone to engage in selling, promotion, market research, etc. telemarketer n …   English World dictionary

  • Telemarketing — Este artículo o sección necesita referencias que aparezcan en una publicación acreditada, como revistas especializadas, monografías, prensa diaria o páginas de Internet fidedignas. Puedes añadirlas así o avisar …   Wikipedia Español

  • Télémarketing — Le préfixe grec «τελε»,(télé) signifie l idée de distance et d éloignement . Le télémarketing (parfois traduit en télémercatique) est une modalité d action laquelle le vendeur utilise de manière systématique le téléphone pour entrer à distance,… …   Wikipédia en Français

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